The tools are converging. What separates good AI UGC now is taste, scripting and restraint.
Every few months a new model makes AI talent more realistic. That's exciting — but it also means realism is no longer a differentiator. Everyone has access to the same models.
What still separates work that performs from work that doesn't is the same thing that always has: the idea, the hook, the script and the edit.
Where to spend your time
- Hooks — write more of them than you think you need
- Casting — choose talent that matches the audience, not a generic ideal
- Restraint — remove anything that makes it look like an ad
