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← JournalWorkflow BreakdownsAug 14, 20267 min read

How a short product film moves from shot list to stills to motion to final edit.

Nike campaign visual

A short product film is rarely one generation. It's a sequence of small, controllable decisions.

  1. Shot list: six to eight shots, one sentence each
  2. Stills: generate, select and upscale a frame per shot
  3. Motion: animate each still with a motion-only prompt
  4. Selects: multiple takes per shot, keep the best
  5. Edit: cut to music, add sound design, grade for consistency

Working this way means every stage can be reviewed before moving on — and one weak shot never forces you to start over.

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