A production process for AI creative work that keeps quality high and revisions low.
AI makes generation fast. It doesn't make decisions for you. A clear workflow is what turns fast generation into reliable delivery.
- Brief — product, audience, angle, formats, references
- Direction — moodboard and a written creative rationale
- Storyboard — stills for every shot, approved before motion
- Production — generation, selection and refinement
- Finishing — edit, sound, grade, captions
- Delivery — organised, named, formatted exports
Approve early, approve often
The cheapest place to change direction is the moodboard. The most expensive is the final edit. Build approval points into the first half of the process.
